NWJ Fine Jewellery

Retail Brand


NWJ is one of the most successful jewellery chain stores in South Africa, boasting 77 outlets nationwide. Handling a brand with a national presence in an industry where competitors all fight for the same share of voice, Modern Museum has, over the years, developed a distinctive visual and copy-driven attitude for the brand. We have conceptualised, photographed and designed numerous NWJ campaigns and fast-turnaround tactical ads; built a detailed and absorbing website and online catalogue; developed strategies; cultivated ongoing social engagements, and produced numerous day-to-day television and print advertising elements.



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