The Space

Boutique Chainstore


Established in the pre-millennial jitters of 1999, The Space is a chain of nationwide boutique stores that 
houses some of the most creative South African fashion designers, as well as an ever-changing, idiosyncratic homeware component. With seven uniquely-designed stores strategically placed around SA, The Space actively celebrates and promotes individual style. Modern Museum has worked with The Space since its inception, to develop the corporate CI, brand campaigns, seasonal lookbooks, internal communication programmes, instore graphic design and signage elements, as well as overseeing and managing its social media platforms.



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